An ambitious task for the evening:
A historical and quasi-contemporary look at campaign use of technology, beginning with radio debates, moving on to the Kennedy-Nixon debates, and closing with the first campaign-oriented websites (1990s). Examine communication that is top-down as well as bottom-up.
Agenda:
- Overview/Housekeeping
- Lecture: From Print Political Culture To Electronic: How We Got Here
- General/Reading Discussion
- Roll Up Our Sleeves: Project Work
Overview
- Reading posts to date (consider this a buggy whip reminder!): Gary (week 2, week 3 – brief); Paolo ( week 3); Shane (week 2)
- Dan – which site are you using?
Lecture/Discussion and Resource Material
- Lecture: From Print Political Culture To Electronic: How We Got Here
- PPT and Slideshare
Radio/FDR
- First Inaugural Address
- How Americans Adopted Radio: Demographic Differences (pdf)
Upton Sinclair Gubernatorial Race
Kennedy-Nixon Debate
Archive.org has a 16 minute clip that contains excerpts from the debate.
Carter-Reagan
TV (Cable) Amplification
Dean Scream - filmed from the crowd
Dean Scream – full
Dean Scream – not full
Political Commercials
The Modern-Day AstroTurf Campaign?
Q: If we can identify astroturf campaigns, why are they still effective (or are they)?
Project Work
- FactCheckWa.org moved to MediaTemple – get student email addresses to add as editors – see if anyone wants to be a designer – get ideas for widgets/content
- Review collaboration document and develop plan of work
- Tonight before leaving! Develop overview page for each initiative and referenda – agree on components
- Overview page : summary in English – link to Sec of State site, voters guide – Link to pro/con group websites – link to our supplemental pages
- Endorsements – blog posts? or have all news organizations made their endorsements? Should be on the overview page
- Organizations for and against – in addition to official sponsors – room on overview page or make a separate pro/con page for more detail, like I did with I-1100?
- Facebook/Twitter/YouTube site links
- Polling data – can we find any? blog posts might make sense for this since it’s news related and changing
- YouTube clips – TV and radio – child pages, like I did with I-1100
- Research: Money spent – can we find out how much was spent to collect signatures, for ads, etc?
- Research: Historical recap – do voters tend to support or oppose initiatives or is there a pattern?
- Research: a blog post on what would happen if the two liquor initiatives were to pass (we don’t know!) — can we find examples of when voters have been faced with competing initiatives and what they did?
- Research: analysis of use of digital tools like FB, Twitter, YouTube
- What else do voters need to know about initiatives?
- ?
- Identify which initiatives we will “go deep” on and who does what (by task or by initiative, for example); set deadlines (we have to get a serious move on if the material is to be valuable)
- Share material found offline — flyers, mailers, photos of signs
- Talk about Storify.com and curated.by — think about election night coverage
- Possible Reference sites:
For Next Week
Deliverables for site developed in class.
Odds & Ends
- Amplify (a new sharing platform)
- Truthy – Indiana research project
- The Hidden Cost of War
- How YouTube Is Affecting The 2008 Election
- Museum of Broadcast Communications
- Museum of the Moving Image
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